Serenada Mental Health
SEO Case Study
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Client |
Serenada Mental Health |
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Industry |
Healthcare- Psychiatric & Mental Health Practice (YMYL) |
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Website |
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Duration |
October 2025 – July 2026 (10 months) |
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Role |
Digital Media Marketer & SEO Specialist- TIMaC Agency |
A 10-month SEO campaign for Serenada Mental Health, a Georgetown, TX psychiatric practice, grew monthly organic clicks 351% and monthly impressions 3,209% through E-E-A-T content, schema markup, and Local/GBP optimization, while Google Business Profile calls rose 78% and website clicks rose 131%.
Now Serenada Mental Health has extended its psychiatric practice to 2 new locations; Waco & Albuquerque Office.
The Challenge
Serenada Mental Health is a psychiatry and mental-health clinic serving Georgetown & Waco, TX, plus telehealth across Central Texas and New Mexico via its Albuquerque office. As a YMYL (Your Money – Your Life) healthcare site, it needed search visibility that Google would actually trust; which meant fixing E-E-A-T signals and backlink gaps before content and rankings could move.
Work Done
→ Audited the site’s early-stage backlink profile and identified a high-priority gap: a missing hyperlinked website URL on the practice’s ZocDoc profile (Domain Authority 89).
→ Delivered a platform-by-platform Off-page execution guide across 37 healthcare and local directories, organized into priority tiers.
→ Built 5 schema-rich, ARIA-accessible service pages (Anxiety treatment, Depression treatment, PTSD treatment, OCD treatment, Panic attack treatment) with JSON-LD structured data, matched to the site’s existing Squarespace templates.
→ Ran continuous Local SEO and Google Business Profile optimization across the 10-month window.
→ Tracked provider-level and condition-level query performance monthly via GSC and GA4.
Tools Used
🟢 Google Search Console (GSC)
🟢 Google Analytics 4 (GA4)
🟢 Google Business Profile (GBP) Manager
🟢 On-Page schema (JSON-LD)
Results
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967 |
38,210 |
+351% |
+131% |
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Total clicks (10 months) |
Total impressions |
Monthly click growth |
GBP website clicks |
→ Monthly organic clicks grew from 39 (Oct 2025) to 176-195 (Jun-Jul 2026); a 351% increase; while monthly impressions grew from 242 to over 8,000, a 3,209% increase.
→ Splitting the window in half: clicks roughly doubled (323 → 644) and impressions grew more than 5× (6,023 → 32,187) from the first half to the second, with average ranking position tightening from 5.78 to 4.05; reach and ranking quality improved together.
→ Google Business Profile results over the tracked window: +81% profile interactions, +78% calls generated, +25% direction requests, and +131% website clicks, alongside a 5.0-star rating across 44 reviews.
→ The branded query “serenada mental health” doubled in clicks (76 → 153) between snapshots at a strong 36-46% CTR, while non-branded, high-intent queries like “psychiatrist near me”, “mental health facilities near me”, “psychiatrist georgetown tx”; and provider-name queries like “tabitha ross” entered the top-clicked terms, a direct trust signal for a YMYL healthcare site.
→ 94.6% of active users are US-based, with Georgetown ranking in the clinic’s top 7 cities by active users alongside Dallas, New York, LA, Austin, Houston, and Chicago.
Continuous 10-Month Trend
The month-by-month view shows three phases:
Oct-Nov 2025 (launch/low-volume phase): minimal impressions, noisy metrics, position hovering 6-10.
Dec 2025-Feb 2026 (early ranking phase): impressions stabilize in the 1,600-2,200/month range, position improves toward ~5.
Mar-Jul 2026 (scale-up phase): a clear inflection at March 2026, where impressions jump to 5,000+/month and stay elevated, while average position keeps improving toward the 3.5-5.0 range.
Query Performance: Early vs. Current Snapshot
🟢 The branded query “serenada mental health” is the clear anchor term and doubled in clicks (76 → 153) between snapshots, still converting at a strong 36-46% CTR.
🟢 Non-branded, high commercial-intent queries expanded meaningfully: “psychiatrist near me”, “mental health facilities near me”, “psychiatrist georgetown tx”.
🟢 Provider-name queries (“tabitha ross”, “tabitha ross georgetown tx”) entering the top-clicked terms signals growing traction for author/service provider bio pages ; a direct, positive trust signal for a YMYL (health) site.
Audience & Landing Pages (Current Snapshot)
🟢 United States is the dominant market; country where the clinic is located and service is being provided.
🟢 The homepage carries most clicks, but /about and /team are growing faster in relative terms; these credibility pages are increasingly doing SEO work of their own.
🟢 Mobile leads desktop in clicks, reinforcing that mobile page speed and interactivity (Core Web Vitals) directly affect this audience’s experience and conversion.
Local SEO & Business Profile Performance Analysis
Last 5-month targeted optimization campaign (March-July 2026) Serenada Mental Health achieved transformative digital growth across local search, map discovery and organic web traffic. The implementation of structured localized schema, local citation alignment, entity authority building and Google Business Profile (GBP) optimization produced significant measurable results.
- Google Business Profile Engagement: Total monthly profile interactions rose by +81% (scaling from 106 to 192/month).
- Direct Local Inquiries: Monthly calls generated from the profile jumped by +78% (from 18 to 32/month), while driving direction requests grew by +25% (from 44 to 55/month).
- Traffic Acquisition & Web Clicks: Profile-driven website clicks experienced a +131% increase (rising from 51 to 118/month).
- Sitewide Organic Analytics (GA4 Data, 1st January- 3 August 2026): The surrounding digital ecosystem captured 9,261 active users, 9,455 homepage views, 1,530 organic search sessions and 7,065 organic social sessions, maintaining a high 61% organic search engagement rate.
This local SEO campaign demonstrates how integrating hyper-local entity optimization with conversational search intent (AEO) and generative engine visibility (GEO) converts high-intent regional queries into direct patient appointments and sustained clinic revenue.
Key GA4 Performance Metrics & Highlights
This local SEO delivered measurable organic growth for Serenada Mental Health between January 1 and August 3, 2026. By aligning technical site architecture, local search entities and conversational query matching with Google’s Helpful Content and E.E.A.T. criteria, the campaign successfully targeted high-intent regional healthcare prospects across key Texas markets like Dallas (355 active users) and Austin (218 active users).
- Traffic & Reach: Captured 9,261 total active users and generated 11,556 total site sessions.
- Organic Traffic Quality: Generated 1,530 organic search sessions with an organic SEO engagement rate of 61.11%, proving organic search traffic was 2.3x more engaged than the site average.
- User Engagement: Achieved an average engagement duration of 50 seconds overall and 1 minute 55 seconds on core services pages.
- Mobile Dominance: Optimized for local mobile discovery, capturing 80.7% of total site users on mobile devices (compared to 11.8% on desktop), directly converting local search queries into qualified calls and appointment inquiries.
Process & Strategy
1. Backlink & directory audit
Found the site was under-cited on high-authority healthcare directories (ZocDoc and 36 others), which limits how much Google trusts a YMYL site regardless of on-page quality.
2. Off-Page execution
🟢 Rolled out a tiered, 37-directory citation and backlink plan to build the domain authority a psychiatric practice needs to compete for medical search terms.
🟢 Disavow file uploaded of 124 spammy Referring Domains on https://search.google.com/search-console/disavow-links
3. On-page E-E-A-T build-out
Shipped condition-specific service pages (Anxiety, Depression, PTSD, OCD, Panic attacks Treatment) with schema markup and accessible FAQ content, so both Google and AI Overviews can parse expertise and treatment specifics directly.
4. Local SEO & GBP
Optimized the Google Business Profile listing consistently, which is what drove the calls, direction requests, and website-click growth alongside organic search gains.
5. Monthly measurement discipline
Every month’s GSC/GA4 export was merged into one continuous, gap-free 10-month dataset, so growth curves reflect real trend, not cherry-picked snapshots.
Key Takeaway
For a YMYL healthcare brand, the ranking curve doesn’t move on content alone; it moves when Off-Page trust signals (citations, backlinks, GBP) and On-Page E-E-A-T content are built together. Serenada’s non-branded and provider-name queries only started appearing once both halves of that equation were in place.
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